ambassador-programme
Become the proof
Buying a sauna from another country is mostly an act of faith. What settles it is one real person who will pick up the phone and answer honestly. These are the terms of doing that.
Run by EK Wood, SIA (Latvia). Last updated August 2026.
What an ambassador is
An ambassador is someone a prospective buyer can talk to before deciding — ideally in their own language, somewhere near them. There are two kinds, and we never blur the difference when we describe you to a buyer.
You have a Sauna4Soul. You can answer the one question nobody else can: what it is actually like to live with, a year in, in your weather.
You don’t own one, but you know the product and you speak the language of people near you. For a buyer abroad, that bridge is worth a great deal.
Together, everyone in the programme is The Circle. We didn’t want a ladder. A circle has no top of it and no back of the queue: everyone on it is the same distance from the middle, whether you have owned a sauna for three years or joined this morning.
You must be 18 or over to take part.
What you do, and what you never have to
You choose, once, how a buyer may reach you: by email, by phone, by video call — or not at all. A buyer who has given us their own name and email can then contact you in exactly those ways, while they are still thinking about it rather than three days later. A passing visitor never sees your details, and you are not put on a public list anyone can scrape.
Coming to see the sauna in person is different, and we ask you about that every single time. Any of your choices can be changed or withdrawn whenever you like, without leaving the programme.
You are not a salesperson. You will never be asked to persuade anyone, quote a price, promise a delivery date, or chase a decision. Say what you honestly think, including the parts we might rather you didn’t. That honesty is the whole point — the moment it becomes a sales pitch, it stops being worth anything to the person listening.
We never publish your address. Where a map shows you, it shows a town and a first name — never a house.
The reward
When a sauna is ordered by someone you’ve spoken to, and that order is completed and paid, you receive 1% of it before VAT.
A €16,500 sauna (before VAT) earns you €165. It is paid once the order is finished and settled — never per phone call, and never on an order that falls through.
You can let rewards build up, ask us to pay them out, or take them as credit against something of ours — whichever suits you. To record who a buyer came through, they simply enter your customer number in the “Recommended by an owner?” field when they order. We give you that number when you join.
Your 1% comes out of our own margin. It is never added to what the buyer pays, and it never comes out of their pocket — worth saying plainly, because people sometimes assume otherwise and leave the field empty rather than ask.
If you join while ordering your own sauna
A new customer who joins the programme while ordering gets 5% off that first order. It applies to your own order only, once, and not to anyone you later refer.
If you’re a local contact
You don’t have a purchase to discount, so that 5% doesn’t apply to you — your reward is the 1% on each completed, paid order that started with a conversation of yours. Nothing else differs: the 1% is earned and paid the same way for both kinds of ambassador.
And for the person you send
Anyone who orders and enters a real owner’s customer number takes 1% off for themselves as well. Both shares come out of our margin, so naming you costs the buyer nothing and saves them something.
Staying in the know
Being in the programme means we keep you up to date: what’s new, what buyers are asking, and what to tell them. This comes with the role — nobody can speak for a product they’ve heard nothing about — and it reaches you by email, and by SMS as well if you’re a local contact, since you’ll be fielding questions about saunas you don’t have at home. It stops the day you leave.
Ordinary offers and promotions are a separate matter: you get those only if you’ve asked for them, and you can stop them without leaving the programme.
Leaving
You can leave at any time, without giving a reason. Tell us and we’ll take you off the programme and stop passing your details to anyone. Any reward you’ve already earned is still yours.
The plain facts
- This is not employment and not a job. You’re not our agent or our employee, and nothing here creates a contract of work.
- It is not guaranteed income. What you earn depends entirely on whether the people you talk to decide to buy, and many won’t. We promise no amount.
- What you receive is yours to declare. Whatever tax may be due on it is between you and your own tax authority; we’d rather say that plainly than leave it unsaid.
- We can decline an application, or end someone’s part in the programme, at our discretion — for instance if what’s said to buyers stops being honest.
Your details
How we handle your information — what we keep, for how long, and the one situation in which we pass your details to a buyer — is set out in our privacy policy. In short: only a buyer who has given their own name and email ever sees the contact details you chose to share, a visit is always asked about first, we never publish your address, and you can ask us what we hold and to correct or delete it.